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Wednesday, 25 November 2015 12:58

Disappointed in war

Written by Rural News Group

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A war is brewing in the flavoured milk sector: Goodman Fielder has released a Puhoi Valley range of flavoured milks – Belgian chocolate and a caramel and white chocolate.

These are Goodman Fielder's response to Lewis Road Creamery, whose Whittakers chocolate milk remains a phenomenon.

Lewis Road founder Peter Cullinane is said to have found it "very disappointing" that such a big company as Goodman Fielder, the country's second biggest milk processor, is "so bereft of ideas" as to resort to "blatant copying".

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