fbpx
Print this page
Friday, 29 May 2015 12:07

No milk, just muscle

Written by 

Here's another threat to the NZ dairy industry. US food giant Hormel is reporting a 32% lift in sales largely due to Muscle Milk. The product contains no milk, but that doesn’t seem to hold back its sales.

Hormel acquired CytoSport, the maker of Muscle Milk, in August 2014, and the investment is paying off. Despite many complaints about the misleading name, including a 2011 warning letter from the FDA and lawsuits, sales of both the protein powder and the liquid beverage are climbing.

More like this

Takeover bid?

OPINION: Canterbury milk processor Synlait is showing no sign of bouncing back from its financial doldrums.

Critical industry?

OPINION: There's an outpouring of concern over the parlous state of one of our major industries.

Wrongheaded

OPINION: Food security is a sore point in the UK, as a direct result of its National Food Strategy, and there’s a lesson in this for other food producing nations like NZ: government meddling in farming is a very bad idea!

Plant-based bubble bursts

OPINION: Talking about plant-based food: “Chicken-free chicken” start-up Sunfed has had its valuation slashed to zero by major investor Blackbird Ventures, and its products are no longer available in supermarkets.

Featured

National

Green but not much grass!

Dairy farmers in the lower North Island are working on protecting next season, according to Federated Farmers dairy chair Richard…

Council lifeline for A&P Show

Christchurch City Council and the Canterbury Agricultural and Pastoral Association (CAPA) have signed an agreement which will open more of…

Struggling? Give us a call

ASB head of rural banking Aidan Gent is encouraging farmers to speak to their banks when they are struggling.

Machinery & Products

Tractor, harvester IT comes of age

Over the last halfdecade, digital technology has appeared to be the “must-have” for tractor and machinery companies, who believe that…