Tuesday, 14 November 2017 14:16

Beef + Lamb chairman to step down

Written by 
James Parsons. James Parsons.

Beef + Lamb New Zealand (B+LNZ) chairman James Parsons will step down in March next year.

The Northland farmer says after nine enjoyable and stimulating years serving farmers, he has decided to move on.

“I’ve felt privileged to be part of a great team of directors and staff. It is a team unified by a deep passion to see rural communities thrive, through growing and protecting the viability of sheep and beef producers. 

“Although I am still very energised as the organisation’s chairman, I’ve chosen not to seek re-election.

“Another three-year term would mean 12 years on the board and seven years as chairman. Consequently, I feel the time is right for fresh leadership. We have a strong and capable board, which leaves me confident in the ongoing governance of B+LNZ on behalf of farmers.

Parsons was first elected to the board in March 2009, coinciding with the six-yearly Commodity Levy Referendum about the organisation’s future.

The strong “Vote No” campaign, sparked by several groups of farmers, was a baptism by fire to farmer politics. The outcome was a narrow mandate to continue levy investment in beef and sheep meat, but a stop to wool. 

Parsons says this was obviously a real low point for the organisation, but also something that helped define the organisation.

“We recognised we were out of touch with farmers and not communicating the value their levy organisation provided. 

“Over the next six years, thanks to a concerted effort by the whole organisation and strong assistance from more than 100 B+LNZ Farmer Council volunteers, we strengthened our connections with farmers and became far more relevant.”


More like this

No ‘dirty deal’ done

The European Union ambassador to New Zealand has denied claims by the NZ meat industry that it has done the dirty on this country over access to the UK and EU markets for lamb and mutton when Britain leaves the EU.

Red meat group looks for farm

Sheep and beef producers will soon be able to see how the latest technology and management systems work on a commercial farm.

Getting a taste of consumers

The red meat sector wants to know what attributes in beef and lamb products are important to key consumers and how it influences their purchase decisions.


» Latest Print Issues Online

The Hound


The Hound was contacted by a farmer concerned at the complete silence of supposed rural and farming advocates NZ First…

Change the record

This old mutt is getting a little bored with the claim by the newly minted Agriculture Minister Damien O’Connor --…


» Connect with Rural News