The power of digital systems during crisis
Digital systems will come into their own with COVID-19 restrictions, says James Watson of TracMap.
DUNEDIN-BASED agricultural GPS business TracMap has extended its market further into Australia, signing a major new supply agreement with Kagome Foods, the country's largest tomato grower.
Kagome, part of the Japanese group of the same name, grows a range of process vegetables. It is the largest tomato grower in Australia.
The company will use the TracMap systems to improve harvest efficiency and reduce risk of quality errors.
TracMap is NZ's largest GPS company, used by most of the fertiliser-spreading trucks in the country. Founded in 2006, it has since expanded into several other areas, including aerial spraying, search and rescue, viticulture, and rural fire trucks and helicopters in Australia.
TracMap's national sales manager Lance Nuttall is excited about TracMap's significant expansion into process crops, and sees this sale as the first of many. "We are already supplying a similar system into viticulture, so this is quite a simple and logical extension of what we already do for grape harvesting," he says.
Nuttall believes the key to TracMap's success and rapid growth is how easy the system is to use by busy people working under pressure. "We operate in a unique niche. Our customers are operating vehicles in demanding situations, and need systems that do what they want, but don't distract the driver from operating their machine."
Kagome has 11 harvesters operating 24 hours a day a for over two months, and Kagome general manager of field operations Jason Fritsch is excited by the potential of TracMap's GPS technology during this full-on period. "With 2100ha of crop spread over a 150km range, logistics is a big issue for us, something the TracMap system will solve for us."
The main benefits are accurate capture of yields as they are happening, and accurate recording of the areas harvested.
"For Kagome, quality is everything. We have been looking for a system that can supply the efficiency and quality assurance improvements we wanted for three years now. The TracMap system allows us to better track from field to factory without the same level of paperwork and human involvement, which reduces costs and potential for errors."
The TracMap systems will be initially installed on the harvesters to task them to the correct fields, as well as capture row weights, and match loaded bins to the correct varieties and fields. Later they will be installed on sprayers and other equipment, to provide better tasking and tracking of crop treatments.
Kagome Foods was part of Cedenco before being purchased by Kagome Group, Japan, in 2010.
South Waikato farm manager Ben Purua’s amazing transformation from gang life to milking cows was rewarded with the Ahuwhenua Young Maori Farmer award last night.
Bankers have been making record profits in the last few years, but those aren’t the only records they’ve been breaking, says Federated Farmers vice president Richard McIntyre.
The 2023-24 season has been a roller coaster ride for Waikato dairy farmers, according to Federated Farmers dairy section chair, Mathew Zonderop.
Ministry for Primary Industries (MPI) director general Ray Smith says job cuts announced this morning will not impact the way the Ministry is organised or merge business units.
Scales Corporation is acquiring a number of orchard assets from Bostock Group.
Family and solidarity shone through at the 75 years of Ferdon sale in Otorohanga last month.