Enhanced Hilux hits the spot
The war for supremacy in the ute market is still being waged by market leaders Toyota and Ford, with the Hilux and Ranger.
Toyota New Zealand was crowned NZ’s automotive market leader for 2018.
The company sold 33,045 vehicles in 2018 – up from 32,278 units in 2017. This result sees Toyota celebrating 31 consecutive years as NZ’s favourite brand.
During 2018, the company launched or updated five models, including the Camry, Corolla, C-HR, Hilux SR5 Cruiser and its first new plug-in hybrid electric vehicle, Prius Prime.
With a market that is relentlessly moving away from traditional saloons, Toyota keeps leading SUV sales with a wide range of models such as the compact C-HR, the RAV4, Highlander, Fortuner, Land Cruiser Prado and the Land Cruiser 200.
The increase of Toyota’s SUV sales, namely C-HR and RAV4, aided the 2018 sales record. Alongside this, the introduction of the Prius Prime saw an increase of 109% in the Prius family in 2018.
For those using bigger toys, Isuzu was – once again – the undisputed King of the Truck world in New Zealand for 2018. The brand claimed the light, medium and heavy commercial truck segment trifecta on its way to cementing its position as NZ’s number-one supplier of new trucks for a record-breaking 19th consecutive year.
Key to the success of the brand is said to have been enhanced vehicle reliability, as well as a renewed focus on the end-user. Further to the success of Isuzu is a continuation in the growth of the service side of the business, and much investment in the brand by dealers NZ-wide.
South Waikato farm manager Ben Purua’s amazing transformation from gang life to milking cows was rewarded with the Ahuwhenua Young Maori Farmer award last night.
Bankers have been making record profits in the last few years, but those aren’t the only records they’ve been breaking, says Federated Farmers vice president Richard McIntyre.
The 2023-24 season has been a roller coaster ride for Waikato dairy farmers, according to Federated Farmers dairy section chair, Mathew Zonderop.
Ministry for Primary Industries (MPI) director general Ray Smith says job cuts announced this morning will not impact the way the Ministry is organised or merge business units.
Scales Corporation is acquiring a number of orchard assets from Bostock Group.
Family and solidarity shone through at the 75 years of Ferdon sale in Otorohanga last month.