It is delivered to all farmers nationwide and is a complete farming publication, offering something of interest for every farmer.

Every issue of Rural News has the latest news, market updates, animal health developments, management profiles, machinery news and no-nonsense commentary including the Hound column and Edna cartoon.

Rural News is the best read rural newspaper as measured by the print industry benchmark, the Nielsen Media Research National Readership Survey.

National Distribution Frequency: 23 times a year (twice a month)

Circulation: 80,488 (ABC audit 30 December 2010)

Readership: 216,000 (Nielsen Media Research, National Readership Survey, Q1-Q4 2010 - used by Advertising Agencies nationwide)