fbpx
Print this page
Wednesday, 31 August 2022 13:15

McFlop!

Written by  The Hound

OPINION: The Hound hears that international fast food chain McDonalds has quietly ended its brief and underwhelming experiment with plant burgers.

After rolling out a patty made of vegetables in hundreds of its stores across the US in early 2022, the world's most profitable burger chain has pulled the pin on the fake burger.

The McPlant - a pea, rice, and potato mixture that mimicked the flavour and texture of beef - was hailed in marketing as a saviour to the impending climate disaster.

However, the only disaster was financial and in early August - a mere six months after its launch - McDonald's stopped producing the 'animal-free' burger, which used a fake beef patty from Beyond Meat.

Apparently, it was rolled out in roughly 600 stores in February to gauge customer demand, but McDonald's American customers voted with their feet.

More like this

Are they serious?

OPINION: The Greens aren’t serious people when it comes to the economy, so let’s not spend too much on their fiscal fantasies.

A hurry up!

OPINION: PM Chris Luxon is getting pinged lately for rolling out the old 'we're still a new government' line when challenged on a perceived lack of progress on various policy promises.

Silver Thin Farms

OPINION: The Hound hears that tension was in the air at the recent Silver Fern Farms AGM, with the board reportedly dazed and confused at why their CEO would continue to hammer farmers to lower their emissions in perpetuity, without being able to state a dollar value for any of the touted premiums.

Bugs for lunch

OPINION: The ongoing saga of the quality of school lunches continues.

Double standards

OPINION: Imagine if the Hound had called the Minister of Finance the 'c-word' and accused her of "girl math".

Featured

Top innovators announced

The Fieldays Innovation Award winners have been announced with Auckland’s Ruminant Biotech taking out the Prototype Award.

National

Machinery & Products

Calf feeding boost

Advantage Plastics says it is revolutionising calf meal storage and handling, making farm life easier, safer, and more efficient this…

JD's precision essentials

Farmers across New Zealand are renowned for their productivity and efficiency, always wanting to do more with less, while getting…