Displaying items by tag: BRANDING

Monday, 11 April 2016 14:55

Past, present and future

Providing a story about your brand that resonates with consumers is vitally important these days.

Published in General News
Tuesday, 23 February 2016 20:25

Protecting your brand overseas

The export market is worth over $1.5 billion to New Zealand winegrowers.

Published in General News
Tuesday, 24 November 2015 14:05

Branding crucial in China

Several years ago New Zealand had a 20% market share of infant formula in China and now that has dropped to under 10%, says Keith Woodford, agri-food systems, Lincoln University.

Published in General News

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