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Wednesday, 09 May 2012 08:09

Grinding beef demand will continue to grow

Written by Rural News Group

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50-56% of all the beef eaten in the US was in ground beef form last year. US veteran economist and agribusiness consultant Bill Helming forecasts that will lift to 65% by or before 2030 as the percentage of beef consumed in whole muscle form declines.

Americans are purchasing more lower-priced ground beef and less of the much more expensive middle meats. Processors are producing more ground beef to satisfy the growing needs of budget-conscious consumers and families and this trend is unlikely to change. With imports currently making up 15% of the ground beef market in the US, any long term increase in demand is good news for NZ beef exports to the US.

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