Tatua's milk tankers now also have safety messages and graphics promoting Tatua's consumer products, including Dairy Whip Whipped Cream, Tatua Mascarpone, Tatua Crème Fraiche and Tatua Sour Cream.
Business manager, consumer products at Tatua, Greg Ryan says: "The aims of the upgrade are to ensure the tankers are more visible on the roads to enhance road safety and to increase the visibility and awareness of our consumer products range."
Each tanker's new graphics consist of added safety messages on the rear of each trailer, giant Dairy Whip can graphics on sides of the trailer and a range of Tatua's other consumer products on the trucks, including Mascarpone, Creme Fraiche and Sour Cream.
"The use of Scotchlite 3M reflective vinyl on both the sides and rear of the tankers will really enhance safety for our tankers and for other vehicles on the road, making them more visible in low light," says Ryan.
"We have a fantastic range of consumer products available in supermarkets throughout New Zealand and Australia and by adding these product images to our milk tankers, it is a cost effective way to promote our products in the Waikato," he says.
Tatua has worked with Hamilton-based Admark Visual Imaging to create the new graphics.
