"Our" business?
OPINION: One particular bone the Hound has been gnawing on for years now is how the chattering classes want it both ways when it comes to the success of NZ's dairy industry.
Fonterra has launched its first Anchor milk pop-up store at one of China’s busiest shopping complexes.
The Super Brand Mall, Shanghai attracts more than 20 million shoppers every year; boasts 250,000 square metres of retail space.
The full Anchor China range of UHT milks, milk powders, cheese and butter is on display at the store, where shoppers can also craft their own recipes, view videos of New Zealand farms and play interactive games.
Famous Chinese actor Tong Dawei joined the store launch event, sampling products and helping to develop recipes using Anchor products.
“Today’s Chinese consumers are much more brand conscious and brand loyal than previous generations, so finding ways to create experiences and emotional connections with the brand is a key part of our ongoing brand-building strategy for Anchor in China,” says Christina Zhu, president Fonterra Greater China.
“This higher level of discernment among consumers is driving strong demand for premium goods, so this pop-up is a high-profile opportunity for us to remind shoppers of the premium nature of Anchor.’
Vice president China Brands Chester Cao says that brands in China need to integrate their online and offline presence to reach consumers in the digital age.
“Our pop-up store is recognition of that need to integrate,” says Cao. “Online and offline go hand-in-hand and events like this are a great way to tell our story in a more real and engaging way.
“We’ve had great feedback from shoppers on the farm videos in the store – seeing the green grass and blue skies where New Zealand cows graze is unique for many people in China and it helps them understand Anchor’s provenance in more depth.”
According to the most recent Rabobank Rural Confidence Survey, farmer confidence has inched higher, reaching its second highest reading in the last decade.
From 1 October, new livestock movement restrictions will be introduced in parts of Central Otago dealing with infected possums spreading bovine TB to livestock.
Phoebe Scherer, a technical manager from the Bay of Plenty, has won the 2025 Young Grower of the Year national title.
The Fencing Contractors Association of New Zealand (FCANZ) celebrated the best of the best at the 2025 Fencing Industry Awards, providing the opportunity to honour both rising talent and industry stalwarts.
Award-winning boutique cheese company, Cranky Goat Ltd has gone into voluntary liquidation.
As an independent review of the National Pest Management Plan for TB finds the goal of complete eradication by 2055 is still valide, feedback is being sought on how to finish the job.