Fonterra’s Pierre Venter named next vice chancellor of Massey University
The head of Fonterra's R&D facility in Palmerston North is set to literally cross the road and become the new vice chancellor at Massey University.
An organiser of a recent sheep milking conference, associate professor Craig Prichard, of Massey University, says sheep milking is never going to come anywhere near replacing the bovine industry.
He says a Taranaki farmer called asking what sort of sheep milking operation he could run on 100ha.
"I said 'you're asking me the wrong question'. I asked 'where is your market, where is your processor and who are you going to sell your milk to?' Often people in the bovine industry are so used to having someone take their milk. This farmer was asking the wrong question.
"Everyone in the sheep milking business has to solve the market and the producer problem first. They must ask, 'where is my market and who am I going to sell to?' That drives the production process. In the bovine industry they do not think market first; they are a supplier driven industry."
Prichard says every bovine dairy farmer in NZ struggles to see their market; it's an institutional problem. He says he knows of many dairy farmers who say the industry is not connecting with customers.
"On the other hand the sheep milking industry is putting customers right at the core of it and they are the ones who are going to drive this sector."
Prichard says the sheep milking conference had good science presentations and showcased where the industry has got to in a relatively short time.
