Fonterra’s Pierre Venter named next vice chancellor of Massey University
The head of Fonterra's R&D facility in Palmerston North is set to literally cross the road and become the new vice chancellor at Massey University.
The director of the Fertiliser and Lime Research Centre (FLRC) at Massey University, Professor Mike Hedley, says in the last year or two the frequency and nature of unpredictable storms -- not to mention market volatility -- have forced farmers to make looking after their livelihood their main priority. Many simply have not had time to look beyond their farms to being part of consultative groups with councils, which they normally do.
Massey last week held the 31st FLRC workshop, attended by 250 scientists, rural professionals, policy makers and scientists.
The focus was on farm environmental planning, and looking at science, policy and practice -- including how to engage farmers and other community groups in this process and how to get farmers into discussions on farming within new limits.
But Hedley says farmers are at present in a reactive mode as they cope with bizarre seasonal fluctuations that test their management skills. Their key focus is on having enough supplements to get them through the season.
“From Horowhenua north we have next to no grass silage anywhere to match the maize silage which at last is growing well. We have somehow got to have some protein to balance the pH in rumens,” he says.
Dairy farmers are under a lot of pressure from criticism in the mainstream media, Hedley says. Most farmers are not equipped to deal with this.
“If you have been educated for hard business you can deal with the hard knocks, but if you are a dairy farmer who hasn’t been educated for hard business it’s very difficult to take bad press. That bad press is undermining the morale of dairy farmers at a time when some environmentalists are giving them a battering.”
He says right now it’s hard for farmers to focus on issues such as improving the environment given that they are preoccupied with just keeping their basic farm business running. Anyone wanting to engage with farmers must create an easy pathway for farmers to do this.
Hedley points to one regional council that has made a series of DVDs on best practice management in catchments; these make it easier for farmers to get key messages.
He says people often talk about incentivising farmers to change, but achieving this requires someone to sit down and write a business plan. Increasingly farmers must hire rural professionals to help them prepare farm management plans. These are often complex and require people with special skills and good understanding of council regulations.
Also discussed was the large contribution farmers make to ecosystems and the overall environment -- for which they get little credit.
