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Until end of 2025, Continental will fulfill all contractual delivery obligations towards its agricultural customers.
Continental was founded in 1871, offering solutions for vehicles, machines, traffic and transportation.
In 2024, Continental generated sales of €39.7 billion and currently employs around 190,000 people in 55 countries and markets.
While well-established in the rural sector for many decades, the company has announced that it will focus its commercial specialty business on material handling, earthmoving and port operations, but will discontinue production of its agricultural tyre business by the end of 2025.
Following a comprehensive business review that established the market for agricultural tyres had undergone strong disruptions in recent years. Continental’s ambition is no longer compatible with the increasing commoditisation of the market.
The decision will largely affect employees located at its plant in Lousado, Portugal.
Until end of 2025, Continental will fulfill all contractual delivery obligations towards its agricultural customers, namely with its tire lines TractorMaster, Tractor70, Tractor85, CombineMaster and CompactMaster. The successful Multi-Purpose Tires lines will continue as part of Continental’s Commercial Specialty Tires Business.
Continental was founded in 1871, offering solutions for vehicles, machines, traffic and transportation.
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Richard Hollins, Optum series tractors global product manager, said: “Pioneering technology must earn its place in the working day. Farmers and contractors will judge an investment by what it delivers, including manageable ownership costs, dependable up-time and the versatility to tackle different jobs. With AVS, we are putting intelligent control to work for comfort and stability, without giving the operator another setting to manage.”
Organised by FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, the contest has been part of EIMA since 1986, with the Technical Evolution distinction awarded to products that introduce original improvements to solutions already manufactured or patented.
www.caseih.com
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