Less hot air
OPINION: Farmers won't get any credit for this from the daily media, so Milking It is giving the bouquets where they’re due.
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DairyNZ has dropped plans to appeal against an Advertising Standards Authority ruling.
The industry-good body says an appeal would only have increased talk about Greenpeace’s ad and its message.
Greenpeace says it is pleased there will be no appeal.
The Advertising Standards Authority received 12 complaints about the Greenpeace ad, saying it was misleading and put all blame for the country’s polluted waterways on the dairy industry. The authority dismissed the complaints last month.
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