Nestle says it’s moving to discontinue the vegan KitKat in every country except the UK following declining sales of the product.
KitKat V was first launched in 2021. It uses rice milk chocolate and was previously available in 15 countries in Europe, including France, Denmark, and Sweden. Nestle has now confirmed in a statement that it will be focusing on its dairy-based KitKats from now on.
“Our emphasis with the KitKat brand for the foreseeable future will be on classic chocolate variants, as they continue to be the preferred choice among consumers,” the dairy giant says.
