Print this page
Monday, 21 December 2020 08:25

Farmers encouraged to 'Meat the Need' this Christmas

Written by  Staff Reporters
Beef + Lamb New Zealand is encouraging farmers to donate to the Meat the Need initiative. Beef + Lamb New Zealand is encouraging farmers to donate to the Meat the Need initiative.

Beef + Lamb New Zealand (B+LNZ) is encouraging farmers to donate to the Meat the Need initiative.

B+LNZ’s chief executive officer Sam McIvor says the impact of the Covid-19 pandemic has made 2020 a particularly tough year for many people and Meat the Need allows individual farmers to make a meaningful difference to people’s lives.

“This is a fantastic opportunity, as it allows our industry to support and nourish the more vulnerable members of our community with our nutrient-rich, healthy, grass-fed red meat,” he said.

Meat the Need is the brainchild of South Island farmers Wayne Langford and Siobhan O’Malley and the initiative has garnered support from B+LNZ, DairyNZ and the Ministry for Primary Industries (MPI) who provided funding through its Sustainable Food and Fibre Futures Fund.

Through Meat the Need, farmers supply livestock to meat processor Silver Fern Farms who then provides the equivalent weight in mince in 500gram packages to nominated community organisations at regular intervals.

The Salvation Army is one of the community organisations benefiting from the initiative.

Vikki Stevenson, divisional director for community ministries for The Salvation Army’s southern division says that before Meat the Need came along, they had minimal meat to give out in their food parcels.

“Now they are supplying us monthly based on our numbers and it’s fantastic,” she said.

She says many of the Salvation Army’s clients find it exciting to receive meat in their food parcels as for many, meat makes the meal complete.

“I love seeing the excitement it brings to their face. It is also encouraging for us to know we are providing some nutrition.”

More like this

Bad look

OPINION: Your canine crusader reckons something smells really iffy about the move by Beef+Lamb NZ directors to sack the independent committee set up to decide their remuneration and then award themselves a big pay rise this coming year.

Chair defends process

Andrew Morrison, New Zealand Meat Board chair, has defended the move by Beef+Lamb NZ (BLNZ) directors to sack an independent committee established to set director remuneration.

Farmers will get final say

Andrew Morrison says farmers will ultimately have the final say on whether or not a controversial move to increase both Beef+Lamb NZ (BLNZ) and New Zealand Meat Board (NZMB) director fees goes ahead.

Board grilling!

Beef+Lamb NZ directors can expect a grilling at its annual meeting in Invercargill on March 17 over their decision to award themselves a hefty pay rise.


MPI lost touch

MPI boss Ray Smith says with the advent of the climate change proposals and the new essential fresh water regulations,…

Farmer fined for bovis breach

Failure to follow directives not to move stock because of the Mycoplasma bovis threat and breaking NAIT rules has landed…

$8 on the cards?

An $8-plus milk price for Fonterra farmers this season could be on the cards.

Machinery & Products

Real handy in all situations

Listening to customers across all sectors of agriculture helps the Handypiece team design and engineer options to make its unit…

Film binding now available

The Kuhn VBP 3100 series variable chamber baler-wrapper combination can now be equipped with the patented Kuhn Twin-reel film binding…