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Kuhn Group recorded net sales of NZ$2.27 billion in 2025, finishing around 9% lower than in 2024.
The significant drop was the result of a lower order book at the start of the year, although farmers’ willingness to invest improved throughout the year, albeit with significant differences between regions.
Normalised dealer inventories and positive weather conditions in Europe led to more confidence and increased demand for agricultural machinery in the second half of the year, with the dairy and livestock sectors buoyed by high milk and meat prices
In North America, the implementation of additional import tariffs manifested itself with rising purchase prices, leading to a difficult sales environment. Currently, with an aim to address the situation, Kuhn continues to work on optimising costs, alongside making production capacity adjustments.
During the year, order intake rose by 16% from NZ$2.09m in 2024, climbing to NZ$$2.42 in 2025. Encouraged by the increased order book, Kuhn Group expects an increase in sales for 2026, forecasting a higher operating profit margin than the NZ$162.3m in 2025, itself, 19% lower than the NZ$192.7m achieved in 2024.
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