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For the first three months of 2026, new tractor deliveries saw an increase over the previous two months, resulting in year-to-date deliveries climbing to 649 units - around 5% ahead of the same period in 2025.
In what The Tractor and Machinery Association (TAMA) describes as currently being a tough and unpredictable market, March deliveries at 318 units were 37% ahead of last year’s 232-unit result.
TAMA notes that despite the continued positive primary sector outlook, it seems this is not translating into consistency of orders and deliveries for new tractors or machinery, with many cheque books seemingly consigned to the bottom drawer, following a positive end to 2025.
This variability makes it challenging for TAMA members to manage stock holdings and forward order projections.
The March result saw solid sales in the 100-150HP and 150-200HP categories, both ending the month ahead of last year by 47.4% and 145.8%, respectively.
First quarter Year-to-Date numbers were a tale of two Islands, with the North Island 4.7% down on the same period in 2025, with the “Mainland” a healthy 23.7% ahead. In the case of the latter, sales of 62 units in the 150-200HP category provided the greatest gains, being 93.8% ahead of 2025.
In the northern hemisphere, approx. 125,100 new tractors were registered in mainland Europe in 2025 calendar year, down nearly 4.0% on 2024.
France remains the largest market at 27,916 tractors registered, but16% lower than the 33,225 units recorded in 2024. The same trend was also recorded in the second largest market, with Germany down 12.3% to 25,719, from 29,315 units in 2024.
The Bronze result (3rd) fell to Italy, who bucked the trend with registrations up 13.7% from 15,450 in 2024 to 17,573 in 2025, while the Spanish market grew by 6.4% from 10,342 units in 2024 to just over 11,000 last year and to fourth position in Europe.
Polish registrations increased 25% to 10,717 (8,573 in 2024), giving it fifth place in the overall standings, with a further five spots filled by Portugal (6th/4,845), Serbia (7th/3,865), Austria (8th/3,558), Czech Republic (2,332/9th) and the Netherlands (2,205/10th).
Looking at the overall picture, France accounted for 21% of all tractors registered in mainland Europe last year, Germany (19%), Italy (13%), Spain (8%) and Poland (8%), collectively making up 69% of the total market.
www.tama.org.nz
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