Overbearing?
OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the job description of PR is to grease the wheels and ensure clients get good media coverage.
Chair William Beetham took over the role as Fed's meat and wool prime advocate back in August 2020.
However, during this time, he's also picked up a directorship at meat co-op Silver Fern Farms in May this year.
So, with his Feds hat on, Beetham is part of the farmer lobby's stern criticism of the Government's recent proposal for pricing farmers for emissions.
However, with his SFF hat on, Beetham is part of a meat company that fully endorses the Government's move to tax farmers for on-farm GHGs, where SFF directors and executives cuddle up to the PM on overseas trips and back her government's farm emissions plans.
The question is, where do Beetham's loyalties lie - with Feds or SFF?
