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Wednesday, 30 July 2025 10:25

NZ vs Aussie beef

Written by  The Hound
NZ vs Aussie beef

OPINION: Your old mate hears that at a recent China Business Summit, PM Christopher Luxon delivered a none-too-subtle "could try harder" report card on the red meat industry regarding its exports to China - particularly when compared to Australia.

Aussie PM Anthony Albanese was visiting China at the time.

When asked, "What's our point of difference [with the Aussies]?" our PM responded, "Well we're just better than the Australians, let's be clear. We don't lose to Australians ever at home or abroad."

He then opined that the red meat sector needs to "do a better job in our marketing story relative to the Australians than what they have been doing".

Perhaps aware some of the red meat leaders were in the room, he added that Nathan Guy (MIA) and SFF had done exactly that with the launch of Taste Pure Nature.

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