Pāmu Braces for $30m Hit From Rising Farm Costs
State farmer Pāmu is bracing for a $30 million hit from soaring farm input costs this financial year.
The system makes thousands of decisions in real time, targeting individual weeds while leaving bare ground untouched.
Developed in Australia and launched in 2021, John Deere’s See & Spray Select System uses camera-based green-on-brown technology to identify living green plant matter in fallow paddocks and apply herbicide only where it is needed.
This means that instead of treating an entire paddock, the system makes thousands of decisions in real time, targeting individual weeds while leaving bare ground untouched.
The concept sounds simple, but its implications are significant. The recently achieved milestone of more than 10 million acres being treated using the technology across Australia is not simply a measure of area covered, but firm evidence precision agriculture is moving from promise to practice.
In an environment shaped by rising input costs, herbicide resistance, labour pressures and increasingly complex sustainability expectations, growers are constantly looking for ways to be more efficient with every decision they make. Targeted spraying has emerged as one of the clearest examples of this shift.
Across the 10 million acres treated in Australia to date, growers have achieved average herbicide savings of 74%, at a time when input costs remain under pressure, those savings represent a meaningful contribution to farm profitability. Every litre of herbicide that is not applied is a litre that doesn’t need to be purchased, transported, stored or handled, while the technology supports environmental responsibility by reducing unnecessary inputs.
The milestone also provides a glimpse into where agriculture is heading next, with See & Spray Generation 2 launched earlier this year and available on MY27 400 and 600 Series Sprayers. This will deliver green-on-green capability to help farmers apply only exactly what’s needed, across more hectares and across an expanded range of crops.
www.deere.co.nz
South of the central Hawke’s Bay town of Waipukurau is Taniwha Station – a highly successful 550ha bull beef farming operation.
Beef + Lamb NZ funded research has shown that some simple changes to pasture management could help farmers make better use of rainfall and build resilience before dry conditions hit.
OPINION: There could hardly be a more appropriate theme for a conference than the one chosen by the red meat sector - Navigating Volatility.
When Northland leather worker Vernon Suckling started making horse saddles 50 years ago, quad bikes and side-by-side vehicles were unheard of.
Alliance Group has confirmed that eligible farmer-shareholders who supply and continue to back the business will receive up to $20 million later this year, following the strategic investment partnership with Dawn Meats.
With a general election under five weeks away, Rural News is asking major political parties about their policies and positions on key issues facing the primary sector. We will run their responses to each question over the next four weeks. The ACT Party and the Greens didn't respond in time.

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