Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
It has changed a tanker collection time so that 35-year-old Andrew Oliver (one of about eight people in the world living with Fryns-Aftimos syndrome) can keep to his nightly routine of watching the tanker collect his dad Ken’s milk before going to bed at a decent time.
Apparently, Andrew, whose mental age is about six, would not go to bed until the milk tanker had been -- a problem when the collection time was 2am.
However, after his dad phoned Fonterra’s call centre to explain the family’s problem, the co-op decided to change its entire milk tanker schedule in the Te Rapa district to oblige.
