Overbearing?
OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the job description of PR is to grease the wheels and ensure clients get good media coverage.
Your old mate’s ears pricked up after seeing a number of press releases issued – on behalf of Landcorp and NZ Merino – by one John Mitchell from Blackland PR. However, this John Mitchell is not the former “we are on a journey” All Black Coach; this character’s career path is even more ‘interesting’.
Prior to joining a Wellington dark arts firm, Mitchell was the chief spin doctor for discharged bankrupt property developer, self-proclaimed business guru and former Wellington Phoenix owner Terry Serepisios. He was also the paid mouthpiece for the Internet Party – the baby of dodgy internet balloon Kim Dotcom.
