But not so with his counterparts in other rural media. One rural editor for the Australian-owned and controlled Fairfax group recently took to Twitter – how very modern – to ask what a cotted fleece was. At least he had the grace to ask and not just make it up, which is more than your old mate can say for a recent editorial in the NZX-owned rural rag which encouraged farmers to get in behind farming being made part of the ETS. This old mutt wonders if this ‘opinion’ has anything to do with NZX wanting to get a piece of the carbon trading market – which would be much more lucrative if agriculture was part of the ETS.