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Stephanie McIntyre
Appellation Marlborough Wine has appointed Stephanie McIntyre as its new Chief Executive.
“Stephanie brings outstanding strategic marketing credentials, deep industry experience and a genuine connection to Marlborough,” says AMW Chair Sophie Parker-Thomson.
After more than 20 years working in Marlborough’s wine industry, Stephanie says the new role aligns closely with her professional experience, personal values and admiration for the region.
“Marlborough is a truly unique place to grow wine, and like all precious things it needs to be protected. We make something special here, and I am proud to be joining an organisation that’s devoted to celebrating extraordinary wine and safeguarding the integrity of our region.”
Sophie says the appointment comes at a critical time for the global wine industry. “At a time of real noise and uncertainty, AMW is the only organisation singularly focused on championing quality and authenticity for Marlborough.
The Trust Mark gives consumers confidence that what they are purchasing is a genuine expression of place, backed by rigorous quality standards, while delivering meaningful value for producers.”
The sky is the limit for Appellation Marlborough Wine, which is honing its understanding of subregional winegrowing, with detailed soil, character and microclimate data, along with new drone footage exploring Marlborough's unique winegrowing areas.
More than 50 wineries and food producers are on show at Blenheim's new Wine + Food Experience Marlborough.
A new interactive Marlborough wine map represents a "quantum leap in communicating Marlborough's diverse wine story", says Sophie Parker Thomson MW.
Appellation Marlborough Wine has tightened its certification criteria, putting in place minimum brix at harvest and new geographical boundaries for wines wearing the AMW icon.
Appellation Marlborough Wine (AMW) has launched a Wine Map of Marlborough, delineating subregional influences.
