South Waikato Farmer Cuts Nitrogen With Soil Biology Trial
South Waikato farmer Bas Nelis is always interested in fine-tuning his business to improve results.
This year was pivotal in the “transformative dynamic” of a2 Milk Company and it had “really only just scratched the surface” of its potential as a business, chief executive Jayne Hrdlicka says.
The company’s revenue of $368.4 million for the first four months of the financial year was a growth of 40.5% on the same period in the previous year.
The a2 Milk Company’s financial results for the 2018 full year were also impressive, Hrdlicka told the annual meeting.
For 2018 the group revenue of $922.7m was a 68% increase on the previous year; earnings before tax of $283.0m were double the previous year and net profit after tax of $195.7m was up 116% on the previous year.
With the strong result in the first four months the outlook for 2019 is strong performance in each core market.
Australia continues to go from strength to strength and the momentum in China continues to build, Hrdlicka says.
“Our multi-channel strategy to serve Chinese consumers continues in its development,” she says. “In addition to strong performance across our well managed and sophisticated daigou network and our cross-border e-commerce platforms, The a2 Milk Company has also added distribution of another 2000 stores in the Mother and Baby channel to a total now of 12,000 stores.”
Progress in the US continues to build momentum, she says.“Our unique a2 Milk brand continues to deepen distribution and grow in brand strength. An additional 3000 stores have been added to the network since the end of FY18, taking our store count to 9000. We have made significant investment in national brand advertising and it’s delivering pleasing increases in brand awareness and sales velocity through new and established key accounts.”
The company has taken important steps with strategic partners including further investment in Synlait and the launch of its first Fonterra initiative.
“The a2 Milk brand under licence to Fonterra New Zealand was launched in early August and now has reached national distribution and is performing well. We have joint teams deployed to work through the next wave of opportunities and we continue to be encouraged by the opportunity to work together more broadly.”
The a2 Milk Company partnership with China State Farm continues to strengthen with the re-signing of its agreement with them. “This relationship is strong and enduring and an important part of building our business in China for the long term.”
Hrdlicka says they are not concerned about the current regulatory dynamic in China and elsewhere in the world.
In the past, much has been made of the concept of farm to fork, but an Australian expert in food science and marketing with experience in the dairy industry, Dr Angeline Achariya, says the reverse of this slogan is critical to win modern day consumers.
Efficiency is the big one because it tracks back into what is done on farm.
A four year trial has reaffirmed that mixing plantain into dairy pastures can help reduce nitrogen losses to freshwater while maintaining milk production and profitability, say researchers.
Fonterra has opened its upgraded Chengdu Application Centre, bringing New Zealand dairy expertise closer to customers in one of China's fastest-growing regions.
When it comes to annual rebates, it's been a long time between drinks for Ravensdown shareholders.
Special courses for secondary school teachers to help excite kids about agriculture and horticulture are now being run at Massey University.