Fonterra, Rural Support Trust join forces

The partnership seeks to support rural New Zealanders by improving access to wellbeing and resilience services for farming families doing it tough.

The partnership’s first priority is to develop a rural-specific national strategy, which is expected to be in place early next year.

Chair of the National Council of RSTs, Neil Bateup says farmers and growers run businesses that are vulnerable to external factors, many of which are out of their control.

“A good example is the extreme weather and flooding experienced across parts of New Zealand recently. Farmers are also feeling increasing pressures due to things like rising on-farm costs, the labour pinch and increasing compliance obligations,” he says.

“We’ve come a long way in the last decade or so, in that there’s more recognition that mind health is just as important as physical wellbeing, but we know there’s still a lot of work to do in this area.”

Richard Allen, group director Farm Source, says the RST has been standing by rural communities for generations and have a history of showing up and helping when times get tough.

“Fonterra has worked successfully with the RST for some time but more action is needed and this new partnership will help strengthen our wellbeing support throughout the country,” Allen says.

“Developing a national, long-term strategy with clear objectives and actions that address mental health and other rural challenges is simply the right thing to do.

“Farming is an animal and produce business, but it’s also very much a human business. It’s right to show up for communities during events and emergencies, but the partnership also recognises an ongoing need for support of, and commitment to, New Zealand communities.”