Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
Future Post says its product boasts a stronger build with more durability than traditional fence post designs.
Judges at Fieldays innovation awards said this product provides a way for farmers to participate in addressing what is a massive environmental problem for New Zealand.
“This is a positive and potential game changing step towards dealing with New Zealand’s plastic recycling challenge,” they said. The company won the Fieldays Launch NZ Award.
Future Post was founded in the time-honoured kiwi way of trying to find an ingenious solution for a challenging problem. While attempting to build a fence on an old rubbish dump site, Jerome Wenzlick found his wooden fence posts were breaking as he tried ramming them through all the waste plastic in the ground.
With a passion for the environment, Jerome had the revelation that if he could build a stronger fence post from waste plastic, he’d also help solve a bigger environmental problem. Soon after, a chance meeting with Bindi Ground, a farmer with previous experience in recycling and repurposing products, led to a business partnership and a commitment to produce premium fencing products that perform better and lasts for longer.
Future Post works closely with Fonterra; getting recycled Anchor milk bottles to make their product.
