It appears 2018 will be the year of alt-yoghurt. Starbucks is one of many companies making launches into the (non)dairy case, e.g. Greek-style yoghurt made with almond milk, drinkable ‘cashew-gurt’ and decadent full-fat coconut yogurt.
Why alt-yoghurt and why now? Industry research shows the category could grow to $35 billion by 2020, largely driven by millennials who are generally more health-conscious and less likely to define ‘milk’ as a dairy product exclusively. And they’re willing to pay for them.
