Misguided campaign
OPINION: Last week, Greenpeace lit up Fonterra's Auckland headquarters with 'messages from the common people' - that the sector is polluting the environment.
OPINION: It seems Greenpeace is upping its long-running but ineffective public campaign against Fonterra.
Last week, a group of activists scaled the dryer at Fonterra Te Rapa before unfurling a banner labelling the country’s biggest export earner a climate polluter.
Greenpeace is also suing Fonterra for claiming its Anchor brand butter is 100% New Zealand grass-fed. An online petition to stop Fonterra from using palm kernel expeller is also being run.
Why this sudden burst of activism? Milking It reckons it’s to do with Fonterra announcing a massive $1.1b profit last year and its second-highest milk price forecast on record for its hard-working farmers.
It’s clear Greenpeace cannot bear a successful Fonterra. Definitely, a case of sour grapes!
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