Takeover bid?
OPINION: Canterbury milk processor Synlait is showing no sign of bouncing back from its financial doldrums.
OPINION: While Tik Tok may be in the bad books of western Governments over security fears, the social media app is proving a boon for some Kiwi companies who are using it to market their products in Asia.
Stuff reports that Fonterra has used TikTok to sell more butter in South East Asia as cooking on the platform gained popularity during the pandemic.
In the Philippines, Fonterra launched an #AnchorButterDaysAhead challenge, inviting TikTokers to use the company's Anchor butter in a wide range of dihes beyond special occasion like Christmas or Ramadan, to showcase its versatility, create content around their cooking experience and tag friends to win prizes.
In just three days, the campaign garnered 20.8 million video views, and has since grown to more than 40 million views, with Anchor butter achieving a 95% uplift in brand awareness on TikTok and an 11% increase in sales.
James and Debbie Stewart from Dairylands in Manawatu impressed judges and took out the 2024 Fonterra Responsible Dairying Award.
Manawatu farmers Will Hinton and Kali Rangiawha have scooped the 2024 New Zealand Share Farmers of the Year.
More bull breeders are using genetic tools according to the latest research.
Females are dominating the veterinary profession worldwide and many farmers are welcoming this change in the composition of the profession, says Britain's Chief Veterinary Officer (CVO) Professor Christine Middlemiss.
Fonterra has appointed a new chief financial officer, seven months after its last CFO’s shock resignation.
Horticulture NZ chief executive Nadine Tunley will step down in August.