Tuesday, 29 July 2025 10:25

Not so cuddly

Written by The Hound

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OPINION: The image of regenerative farmers as kind, cuddly progressive types took a hit when one of their own took to social media to gloat over Bayer Crop Science's decision to close its Hastings research site.

The closure is a worry, especially given the very real potential for other multinationals to pull away from local product development.

NZIER estimates that NZ would suffer economic losses of $7.5 to $11.4 billion without effective crop protection.

Bayer's withdrawal will cost jobs and mean fewer tools for farmers.

Our 'kind & cuddly' regen farmer reckons, "Great to see this poison company leaving!"

He says "smart farmers" like him are adapting to life without chemicals and the rest of you are "dinosaurs".

Humble as well as kind! Your old mate reckons if this is how their poster boy acts, the 'regen' lobby needs a rebrand!

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