Green light for acquisition
The merger of two of the country’s largest animal nutrition companies won’t lessen competition, the Commerce Commission has ruled.
Eligible purchases of grain, seed, nutrition, fertiliser and retail purchases, plus commission paid on livestock and real estate sales can now all count towards Air New Zealand Airpoints thanks to a new rural loyalty rewards programme with the airline.
"We have a very loyal shareholding of hard working farmers. The addition of Airpoints to our loyalty programme allows our shareholders to choose the rewards that they really want." says Farmlands chief executive Brent Esler.
The partnership with Air New Zealand will expand the cooperative's existing agri-business rewards programme Choices, which has so far proven very successful for the company.
