She's dreamin'!
OPINION: Your old mate suggests the demise of former Beef+Lamb NZ chair Andrew Morrison has done little to change that organisation’s poor understanding about how its farmers are really feeling.
Beef + Lamb NZ has the correct strategies in place to help the sector successfully navigate its way through the next couple of years, says chair Andrew Morrison.
“But it is going to require focus and there will be some hard decisions,” he warned.
“As an organisation, we are now trying to constantly look ahead at the challenges coming, do the research about those challenges and come up with strategies to influence the responses and outcomes to them.”
He claimed that BLNZ saw the potential rise of alternative proteins and released a major report last year… “before this new product and potential competition was on most NZer’s consciousness”.
“We are now doing research to understand the public’s perceptions of our sector, understand our environment footprint and measure our net carbon footprint.”
He says meat’s role in human diets is under scrutiny because of environmental and animal welfare concerns.
“But there is also growing demand for grass-fed, naturally raised beef and lamb which is what NZ produces. We are uniquely placed to capitalise on these growing trends and more strategically position our product in the market.”
Morrison says last year’s release of BLNZ’s environment strategy had been “invaluable” in engaging with the Government and other stakeholders about potential policy changes with respect to climate change, water and biodiversity. “For me, our Taste Pure Nature country-of-origin brand and the environment are the two most important pillars for our successfully positioning our sector going forward.”
One of Fonterra’s global customers, Mars is launching an ambitious sustainable dairy plan to work with dairy farmers and cut emissions by 50%.
Beef + Lamb New Zealand chief executive for the past eight years, Sam McIvor is heading for new pastures at Ospri, which runs NZ’s integrated animal disease management and traceability service.
The world's largest wool scouring facility, WoolWorks Awatoto plant in Napier, is back operating at full capacity.
A year on and the problems created by Cyclones Hale and Gabrielle has largely dropped off the radar of media and politicians.
Feeling forgotten and in a fragile space financially and mentally.
Horticulture NZ chief executive Nadine Tunley will step down in August.