Wednesday, 26 March 2025 14:02

Hub farms, focus groups for red meat farmers

Written by  Sudesh Kissun
Beef + Lamb New Zealand chief executive Alan Thomson. Beef + Lamb New Zealand chief executive Alan Thomson.

A hub farm in each of Beef + Lamb NZ’s seven regions and more focus groups are being rolled out for the red meat sector this year.

This is part of B+LNZ’s refreshed strategy, where it is lifting investment into their extension programme and putting more boots on the ground to help and guide farmers.

B+LNZ chief executive Alan Thomson told the organisation’s annual meeting in Rotorua today that the biggest changes under their refreshed strategy are in the extension area.

“What we heard from farmers during the strategy review is you wanted more boots on the ground helping farmers.  

“In the last year we have been focused on recruiting great people to deliver the focus groups and hub farm programmes.

“Focus groups are small group learning initiatives that focus on a specific area of on-farm business or performance.  

“All the research shows that these kinds of learning environments drive the most change on farm.”

Thomson says they have begun rolling out focus groups in all the regions.   

By contrast, a hub farm showcases real-time farm business changes from implementing a change on the farm.

He adds that the aim over the coming year will be to set one hub farm up in each region. 

“For both the focus groups and hub farms farmer council input has been critical and I’d like to sincerely thank them for their important work.”

More like this

Featured

Ah Tatua, You've Done It Again!

Waikato milk processor Tatua has again declared a record milk payout to farmer shareholders, leaving other processors in the dust.

India FTA Unites NZ First, Greens

National’s much-touted free trade deal with India featured in the Rural Issues Debate at Mystery Creek, Hamilton on Wednesday night.

2026-27 Fishing Season Opens Across New Zealand

New Zealand's 2026-27 freshwater fishing season has opened, with anglers encouraged to head to rivers and lakes over the coming days as conditions look favourable across much of the country.

CODC Rejects Plan to Spread Sludge on Lauder Farmland

Central Otago District Council (CODC) has voted against a plan to spread treated sewage sludge from Cromwell and Alexandra on farmland near Lauder, a decision Federated Farmers says reflects strong opposition from rural residents.

National

Machinery & Products

» Latest Print Issues Online

The Hound

'LinkedIn Greens'

OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…

UK Warning

OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter