NZ agribusinesses urged to embrace China’s e-commerce and innovation boom
Keep up with innovation and e-commerce in China or risk losing market share. That was the message delivered at the China Business Summit in Auckland this month.
Read: Coronavirus starting to impact meat processing.
SFF chief executive Simon Limmer says it is working with its Chinese partners to monitor the situation on a daily basis.
“We are diverting product to other markets….while short-term these markets deliver lower value returns, and will unfortunately have an impact on upcoming livestock pricing, it will enable us to maintain our ability to process stock.
“While beef and lamb items can be diverted, we have very limited market options for mutton with China the main global market for mutton.”
SFF is reducing mutton processing at its plants from next week and says it recognises the impact of its decision on NZ farmers.
“During peak production and with limited feed availability, the timing of this event is challenging and processing continuity is important,” Limmer says.
He is urging farmers to talk to their SFF representatives for more information.
