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The future? Photo: Plant & Food Research.
Agriculture Minister Damien O’Connor wants the horticulture sector to look at developing the feijoa into a “fruit of the future”.
He says they are an amazing fruit Kiwis take for granted.
“Once a year, everyone picks them up off the ground, puts them in a plastic bag and shares them with friends and family,” O’Connor told the Horticulture Conference 2019 at Mystery Creek..
“Feijoas have huge potential. People say ‘they don’t last long so we can’t do anything with them’, but if we [started] varietal development and selection as they did with kiwifruit we could have another amazing export fruit.”
He suggests renaming feijoa as was done with Chinese gooseberries which became kiwifruit.
O’Connor says NZ has shown it can produce quality products in which people see health value and good eating.
“Among the many varieties must be some we can develop. I like them but I am not obsessed with them and just see this as a lost opportunity.”
O’Connor met a group of enthusiastic growers trying to form a cooperative but it didn’t go far enough.
Disease challenges exist but science could address those as for other fruits.
“We... need a development programme and hopefully would get a positive outcome,” he said.
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When it comes to international trade, politicians from all sides of the aisle are united, says Labour's trade spokesman Damien O'Connor.
A brilliant result and great news for growers and regional economies. That's how horticulture sector leaders are describing the news that sector exports for the year ended June 30 will reach $8.4 billion - an increase of 19% on last year and is forecast to hit close to $10 billion in 2029.
There is an appeal to New Zealanders to buy local citrus fruit.
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The Meat Industry Association of New Zealand (MIA) today announced that Chief Executive Officer Sirma Karapeeva has resigned from the role.
The winners of the 2026 Hawke’s Bay/Wairarapa Dairy Industry Awards were announced at the annual awards dinner held at Copthorne Solway Park in Masterton on Thursday evening.
Environment Southland is welcoming this week’s decision by the Environmental Protection Authority (EPA) to approve the release of Blaptea elguetai, a leaf‑feeding beetle that will help control the highly invasive Chilean flame creeper.
This March, the potato industry is proudly celebrating International Women’s Day on 8 March alongside the International Year of the Woman Farmer, recognising the vital role women play across every part of the sector — from paddocks and packhouses to research, leadership, and innovation.
Fruit trader Seeka posted a record profit and returns to shareholders in 2025.
Recent weather events in the Bay of Plenty, Gisborne/Tairawhiti, and Canterbury have been declared a medium-scale adverse event.
