Fieldays hold out the begging bowl
OPINION: When someone says “we don’t want a handout, we need a hand up” it usually means they have both palms out and they want your money.
133,588 people came through the gates over the course of the Fieldays – this is the biggest number in the history of the four day event.
“This year’s Fieldays was another success thanks to hard work from Peter Nation (Fieldays chief executive) and his team, but also in part due to the positive outlook for the primary sector,” says Guy.
“Many farmers and growers have dealt with some challenging past seasons, so it was great to feel a really positive mood across the many thousands who entered the gates. There’s a strong sense that many will be looking to use their extra forecast revenue to reinvest in their businesses.
“This will have flow on effects for the wider economy, and particularly for all those rural businesses that support the primary sector. That includes those offering direct support services, right through to those who operate general retail businesses in our regions,” says Guy.
The Fieldays event kicked off on Tuesday night with an event celebrating the 1000th Sustainable Farming Fund project, and the launch of the Primary Sector Science Roadmap.
The Ministry for Primary Industries (MPI) also released its Situation and Outlook for Primary Industries (SOPI) forecasting export receipts will increase over 9% to $41.6 billion in the year to June 2018.
“The Fieldays is the largest agribusiness exhibition in the Southern Hemisphere and is regarded internationally as a world class agribusiness expo,” says Guy.
“There is now a large international delegation, including media, in attendance every year. The benefits of having our premium food, services, and agri-technology showcased and then broadcast around the globe is invaluable.”
With the current situation in the European farm machinery market being described as difficult at best, it’s perhaps no surprise that the upcoming AgriSIMA 2026 agricultural machinery exhibition, scheduled for February 2026 at Paris-Nord Villepinte, has been cancelled.
The Meat Industry Association of New Zealand (MIA) has launched the first in-market activation of the refreshed Taste Pure Nature country-of-origin brand with an exclusive pop-up restaurant experience in Shanghai.
Jayna Wadsworth, daughter of the late New Zealand wicketkeeper Ken Wadsworth, has launched an auction of cricket memorabilia to raise funds for I Am Hope's youth mental health work.
As we move into the 2025/26 growing season, the Tractor and Machinery Association (TAMA) reports that the third quarter results for the year to date is showing that the stagnated tractor market of the last 18 months is showing signs of recovery.
DairyNZ chair Tracy Brown is urging dairy farmers to participate in the 2026 Levy vote, to be held early next year.
Beef + Lamb New Zealand (B+LNZ) is calling for nominations for director roles in the Eastern North Island and Southern South Island electoral districts.