Dollars go offshore
OPINION: The Advertising Standards Authority’s 2024 report revealed that not only is social media rotting our brains, it is also taking a growing chunk of New Zealand’s ad revenue offshore.
Just before Christmas, a story ran on Newsroom, fed to it by Robson, accusing McDonalds of encouraging mud farming.
This followed a failed complaint by Robson to the Advertising Standards Authority where he whined about ads used by Maccas promoting the use of NZ beef in its burgers that described NZ beef as being raised in "an ideal climate, lush pastures and innovative farming".
Robson's complaint to the ASA said the claims were misleading because of some of the winter grazing practices used by NZ beef farmers.
Sensibly, the ASA dismissed this whingey complaint and Maccas are still promoting its yummy, NZ beef filled burgers.
