Zero Interest: The booming business of no alcohol
Taking the alcohol out of wine is proving good business for Giesen Group, with an expanding range of zero percent wines and forecasts of stellar growth.
Giesen has added a no alcohol Merlot and Riesling to its 0% alcohol range, following a huge amount of consumer feedback, says Group Chief Winemaker Duncan Shouler.
"After the release of the alcohol-removed Pinot Gris and Rosé, our consumers were screaming out to us via our social channels for a 0% alcohol red and a 0% alcohol version of Giesen Wines' best-selling Riesling. It was really a 'consumers asked, we listened' moment."
The low or no alcohol category has seen a huge drive from the 'sober curious consumer' with predictions of no/low alcohol products increasing globally by 31% by 2024. In 2021, Giesen invested more than a million dollars into spinning cone technology to remove the alcohol from wines, and it is now working 24/7 to keep up with demand.