UV-C Treatment: Viticulture game changer
A system that combines UV-C light for disinfection could provide chemical free treatment of plant pathogens and diseases such as powdery mildew and botrytis on berry, vine and tree crops.
This is a key event because... there is nothing like it in our industry, where suppliers, growers and wine company people have the chance to come together to look at products they use or could consider introducing to their businesses. Attendees are looking for efficiencies, cost savings and to rekindle or build relationships. The education component, spanning three days, covers a whole range of topics relevant to our business.
The success of the inaugural event... validated the concept. Attendance in 2024 - 100 trade exhibitors, 2,000 visitors, 300 conference attendees - was a good start. It's excellent to have an experienced trade event partner, Expertise Events, leading this, and the support of Marlborough District Council.
The trade floor includes... items large and small! After learnings from last time the outdoor exhibitors will be in the front carpark of Stadium 2000, which has a lot more visibility and will help with the flow of the event.
The education component has themes of... The Producer, The Innovator, The Seller, The Drinker. This range allows us to focus in on those components that go into growing grapes, research and development, taking wine to market and our consumers.
We're looking beyond wine to... how we can learn from other sectors. There are many challenges that we face that other sectors or businesses have experienced that we can learn from. Many are willing to share their stories to help us overcome challenges we face.
This is designed for... all of New Zealand's wine industry and supply partners. We are all in it together in a challenging environment and opening our eyes to what is out there is how we can all get ahead and deliver exceptional wine (or grapes) to our markets.
winepro.co.nz
Read More:
- New Zealand Wine & Food Events Calendar: February–March Highlights
- WinePro: Growing industry knowledge and collaboration
- WinePro: Connecting with consumers via AI
