Colostrum expert turns 40

Founded in 1984 by executive chairman Graeme Clegg in Masterton, New Image has expanded operations to 20 countries.

Recognising the nutritional power of colostrum and motivated by the tragic loss of his family to cancer, Clegg says he dedicated his life to developing nutritional supplements to promote good health.

His goal was "to create high-quality health and nutritional supplements that deliver essential nourishment while bolstering the immune system, a crucial element of overall well-being".

The company says it is globally recognised as a leading innovator in the nutrition and supplements industry, earning the Cawthorn Institute's prestigious 'Innovation in science and technology' award.

The company says its innovation laboratory in Auckland underscores its commitment to advancing the understanding of colostrum's health benefits.

Clegg, who continues to play a pivotal role in the company, says he's proud to serve customers in over 20 countries across Asia, Africa, Europe, and Australia.

Since its inception, New Image has garnered a number of accolades, including three Trade NZ export awards and the 2022 Excellence in International Trade award. Clegg himself has more than once been a finalist for 'Entrepreneur of the Year'.

With a diverse portfolio of 30 products catering to 1.5 million customers from Auckland to Athens, New Image has expanded beyond supplements. This includes the acquisition of skincare and cosmetics company Nutrimetrics and the launch of ResMAX, an antioxidant-rich berry supplement.

While expanding globally, the company says it has also invested locally, acquiring Food Innovation Waikato and its major milk powder drying facility to enhance New Zealand colostrum production.

Clegg emphasises the importance of sourcing colostrum locally, believing it benefits both New Zealanders and international consumers who rely on New Image products.