Fonterra Settles Greenpeace Claim Over Anchor Butter Labelling
A day after selling its consumer businesses, Fonterra has settled a civil claim, filed by Greenpeace, out of court.
Fonterra Brands New Zealand director of marketing, Clare Morgan, refers to the brand’s tradition of a love of dairy and innovation.
“When pioneer Henry Reynolds launched Anchor in 1886 he would have never imagined that over a century later more than 150 Anchor products would be sold every minute.”
As well as the traditional Tasty, Colby and Edam, the range will have two additions – Protein+ and Zero Lacto.
“Our Zero Lacto cheese is another option for Kiwis with lactose intolerance,” Morgan says.
Protein+ has 26% more protein than Anchor Tasty and is an easy way to increase protein in a diet. At least 160 Anchor products are sold in 80 countries.
