fbpx
Print this page
Wednesday, 01 March 2017 13:55

Anchor lands in Puerto Rico

Written by 
The image of lush New Zealand pastures will soon be familiar as Fonterra makes its first consumer sales into Puerto Rico. The image of lush New Zealand pastures will soon be familiar as Fonterra makes its first consumer sales into Puerto Rico.

Puerto Rican consumers will now be able to enjoy a small piece of New Zealand in one of the most exotic and culturally diverse countries in the world.

The image of lush New Zealand pastures will soon be familiar as Fonterra makes its first consumer sales into Puerto Rico, with the launch of its Anchor and Mainland brands into the market.

Fonterra’s director global consumer export Alexander Turnbull says both the Anchor and Mainland brands are already successful in more than 20 countries across the Caribbean, and it’s exciting to roll out Fonterra branded dairy products into more countries.

Puerto Rico has the highest dairy per capita consumption in the Caribbean, with demand currently sitting at approximately 443,000 MT and continuing to grow. This demand is due to an increased focus from consumers on the benefits of high quality dairy nutrition.

Puerto Rico is a small, island state and relies heavily on dairy imports.

“Our research has shown that demand in the country for high quality butter, cream and cheese has grown by more than 10 per cent over the past five years. This coupled with the strong reputation of our brands across the Caribbean means the time is now right to enter the market,” says Turnbull.

Fonterra’s Director Caribbean and LATAM Deosaran Maraj says Puerto Rican consumers now have the opportunity to taste the difference of the iconic Kiwi Anchor butter and Mainland specialty cheeses.

“With a population of around 3.7 million and one of the highest GDP’s per capita in Latin America it is a good opportunity and we are already laying down the foundations for success.

“Our launch is off to a flying start, with two successful weeks on shelf and our Anchor UHT cream has already proven popular with local restaurants.”

More like this

Farmers' call

OPINION: Fonterra's $4.22 billion consumer business sale to Lactalis is ruffling a few feathers outside the dairy industry.

Wasted energy

OPINION: Finance Minister Nicola Willis could have saved her staff and MBIE time and effort over ‘buttergate’ recently by not playing politics with butter prices in the first place.

Featured

Dr Mike Joy says sorry, escapes censure

Academic Dr Mike Joy and his employer, Victoria University of Wellington have apologised for his comments suggesting that dairy industry CEOs should be hanged for contributing towards nitrate poisoning of waterways.

People-first philosophy pays off

The team meeting at the Culverden Hotel was relaxed and open, despite being in the middle of calving when stress levels are at peak levels, especially in bitterly cold and wet conditions like today.

Farmer anger over Joy's social media post

A comment by outspoken academic Dr Mike Joy suggesting that dairy industry leaders should be hanged for nitrate contamination of drinking/groundwater has enraged farmers.

National

Machinery & Products

JDLink Boost for NZ farms

Connectivity is widely recognised as one of the biggest challenges facing farmers, but it is now being overcome through the…

New generation Defender HD11

The all-new 2026 Can-Am Defender HD11 looks likely to raise the bar in the highly competitive side-by-side category.