Print this page
Wednesday, 27 May 2015 15:58

New yoghurts, organic milk hits sweet spot for co-op

Written by 
Fonterra Brands New Zealand managing director Tim Deane. Fonterra Brands New Zealand managing director Tim Deane.

Fonterra says it is hitting the sweet spot with a spate of new products in its New Zealand brands business.


Two products – Anchor Uno yoghurt for kids and Anchor Greek yoghurt – were launched over the past eight months to a fantastic response from consumers, according to Fonterra Brands New Zealand managing director Tim Deane.

Deane says Fonterra Brands now dominates the kids’ yoghurt market; its high-protein low-fat Greek yoghurt is also popular. “There is a high demand for our yoghurts and we have hit a sweet spot,” Deane told Dairy News.

Also, the nationwide launch of Anchor organic milk this month enables the co-op to put the product within the reach of every consumer.

Deane says that with other organic milk brands only available in certain regions or very expensive, Anchor is on a mission to make organic milk more widely available at a fair price, though its product costs slightly more than conventional milk.

“We want to put organic milk in reach of more New Zealanders… through our nationwide distribution and [pricing] Anchor Organic… at only about 20 cents extra per glass compared to our standard Anchor milk.

“All dairy farming is challenging, hard work. However, organic farming costs more so we have to pay more for the milk. We also have the added complexity of keeping the milk separate during collection and bottling. So a lot of effort on and off the farm goes into creating a certified organic product.” 

Organic milk consumption in New Zealand is far behind other countries; only 2.5% of the total milk we consume is organic, versus 8% in the UK and 15% in the US.

Deane says for 18 months demand has grown for organic milk, “so we decided to provide organic milk throughout the country at a fair price.”

He says 72% of Kiwis tell Fonterra that if organic milk was more affordable they would buy it more often. A further 25% say if it was available in their regular supermarket that would also make a difference.

“The total organic food and beverage market is now worth $133 million and the amount of organic milk sold domestically over the past year has increased by 50%.” 

Anchor Organic milk drinkers will be able to trace their milk from the fridge back to the farms it comes from. 

“Our organic milk is sourced from Fonterra organic farmers in Manawatu. We can pinpoint the farms where our organic milk comes from and follow it from the farm right through to the supermarket shelf…. That’s a point of difference between us and some organic brands that use third parties to bottle their milk,” says Deane. 

Mark Flipp, a Manawatu Fonterra farmer supplying milk for Anchor Organic, says he’s excited to see his milk sold under the Anchor brand. His family farm was certified organic in 2010.

“People talk about when we converted our farm to an organic operation. However, for us getting certified was more about continuing to farm the way our family always had.

“Being an organic farmer is about seeing our farm as the land within our fenceline and rather than bringing in supplies from elsewhere we produce everything we need within that fenceline. In other words we’re self-sufficient.”    

Anchor Organic milk is marketed carrying Blue or Green labels in recyclable lightproof bottles.

More like this


Dairy conversion - Otaki style

Near the Horowhenua town of Otaki, dairy conversion has taken on a whole new meaning. It’s not a case of converting sheep and beef farms to dairy farms, rather it’s a case of just converting old dairy sheds to country style tourist accommodation. Reporter Peter Burke visited two such conversions by two pretty special and creative women.


Bringing flat batteries to life

Given the absence of power outlets in many remote buildings on New Zealand farms, there’s every chance of ending up with a flat battery when away from civilisation for an extended period.

Kuhn bolsters mower range

Kuhn has bolstered its mower conditioner range with the addition of two rear mounted/ vertical folding models with a 3.10m working width.

2020 property market closes on a healthy note

Data release by the Real Estate Institute of New Zealand (REINZ) shows there were 175 more farm sales for the three months ending December 2020 than for the same period in 2019.


Expat workers ready for NZ

Dairy industry recruitment company Rural People Limited is seeing a huge increase in overseas interest to fill New Zealand farming…

Machinery & Products

Kubota ROPS tractors here

Kubota New Zealand product specialist Shaun Monteith says Rollover Protective Structure (ROPS) tractors make up 30% of all tractors in…