fbpx
Print this page
Wednesday, 12 October 2016 10:40

Westland a ‘best design’ finalist

Written by 
The nominated design (right). The nominated design (right).

Westland Milk Products has been named as one of four finalists in the Best Use of Design category for this year’s New Zealand International Business Awards.

The Hokitika-based company – New Zealand’s second biggest dairy cooperative – has made the finals with a design profile that takes the proud tradition of West Coast farming families to the world. They’ve personalised their brands with stories, videos, photos, packaging and creative about real farms and real people who have a passion for the products they produce.

The design category judges looked for the best use of design to succeed in a global marketplace. Entrants had to have achieved success by integrating design into their business model, with a high degree of design competency across their products, services, environment and culture. Westland’s entry focused on design of both the company brand and its flagship consumer brand Westgold, and how both have been developed with an international audience in mind.

Head of marketing Charlotte Sullivan says Westland is delighted to make the finals of New Zealand’s top international business awards in a category that is so intrinsic to selling New Zealand to the world.

“At the core of much or our design is the fact that we’re a cooperative company, which means that our people, and particularly our farmer shareholders, are front of mind when we are considering design; especially for our brands,” says Sullivan.

Sullivan says that good design is about more than making a product look attractive.

“Strong design also provides us with a platform to develop more value-added products as part of our strategy to add more value to our milk here in New Zealand. This supports Westland’s drive to move up the value chain, producing more high-end products that can generate better returns for the co-operative and our shareholders.”

Another great aspect of the whole project, Sullivan says that while it included international teams it was driven from New Zealand by New Zealand talent.

“With a very small in-house marketing team, we work very closely with our design partners – be they researchers, brand strategists or actual designers. And for us building these long term relationships is easiest done when we are able to spend time together. Q Brand Agency in Christchurch has worked with Westland for the last six years, leading design across our brands. Much of our beautiful design work can be attributed to them.”

Winners of the New Zealand International Business Awards will be announced at an evening function on November 24 at the SKYCITY Convention Centre, Auckland.

More like this

Wyeth ready for the 'Coast'

The chief executive-elect of Yili-owned Westland Milk Products Richard Wyeth is looking forward to the challenge of running the company.

Wyeth ready for new challenge

The chief executive-elect of Yili-owned Westland Milk Products Richard Wyeth says he’s looking forward to the challenge of running the company.

Featured

Dairy conversion - Otaki style

Near the Horowhenua town of Otaki, dairy conversion has taken on a whole new meaning. It’s not a case of converting sheep and beef farms to dairy farms, rather it’s a case of just converting old dairy sheds to country style tourist accommodation. Reporter Peter Burke visited two such conversions by two pretty special and creative women.

 

Bringing flat batteries to life

Given the absence of power outlets in many remote buildings on New Zealand farms, there’s every chance of ending up with a flat battery when away from civilisation for an extended period.

Kuhn bolsters mower range

Kuhn has bolstered its mower conditioner range with the addition of two rear mounted/ vertical folding models with a 3.10m working width.

2020 property market closes on a healthy note

Data release by the Real Estate Institute of New Zealand (REINZ) shows there were 175 more farm sales for the three months ending December 2020 than for the same period in 2019.

National

Expat workers ready for NZ

Dairy industry recruitment company Rural People Limited is seeing a huge increase in overseas interest to fill New Zealand farming…

Machinery & Products

Kubota ROPS tractors here

Kubota New Zealand product specialist Shaun Monteith says Rollover Protective Structure (ROPS) tractors make up 30% of all tractors in…