Case IH unveils Optum for CTF practices
Case IH has unveiled a new 3-metre centre set-up for the the Optum tractor range, designed to meet the needs of growers operating under Controlled Traffic Farming (CTF) practices.
As part of the new initiative, $50 from the sale of every new Case IH tractor in New Zealand will be donated to Meet the Need, helping provide meals to families in need through local food banks and community groups.
Founded and led by farmers, for communities, Meet the Need offers a practical way for the primary sector to give back, by donating livestock, milk, or funds to deliver nutritious, protein-rich meals where they are needed most. Since launching in 2020, Meet the Need has already provided over 2.3 million meals to more than 130 food banks and community groups nationwide. Meet the Need general manager Zellara Holden says the partnership highlights a shared commitment to community support and helping those in need.
“Case IH is a brand we are proud to be associated with,” Zellara said. “This sponsorship directly supports our mission of getting quality food onto Kiwi tables. When businesses like Case IH stand behind us, it helps create real, lasting change. Together, we can help build a better tomorrow for families across Aotearoa.”
Case IH business director – agriculture ANZ, Aaron Bett, said the partnership was a natural extension of the brand’s longstanding commitment to rural New Zealand.
“As a brand deeply rooted in New Zealand’s rural communities, we believe in showing up for the people who support us,” Aaron said. “Farmers are already doing so much to support their communities, and this is one more way we can stand alongside them, by supporting a practical, farmer-led solution that’s making a real difference.”
With the partnership now underway, every new Case IH tractor sold in New Zealand will help nourish a Kiwi family.
