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Fonterra has wisely decided to stall the expensive rebrand of RD1 to Farm Source.
The proposed new shareholder loyalty programme will go ahead as planned, but rebranding of the stores and milk tankers and other such changes to the ‘paint job’ are on hold until the payout recovers.
At the recent South Island field days the new Farm Source brand had replaced the RD1 nameplate, but compared to the bright orange and green livery of RD1, the new branding was almost invisible.
OPINION: It's official, Fieldays 2025 clocked 110,000 visitors over the four days.
OPINION: The Federated Farmers rural advocacy hub at Fieldays has been touted as a great success.
OPINION: As Fonterra's divestment of its Oceania and global consumer businesses progresses, clear contenders are emerging.
OPINION: After hopping from one event to another at Fieldays, Associate Agriculture Minister Andrew Hoggard would have been hoping for a rest.
Fonterra Whareroa wrapped up a successful season with a record-breaking cheese production volume and several gongs at the co-op's annual Best Site Cup awards.
In a surprise move, Federated Farmers meat and wool group has dumped its chair Toby Williams.
Former MP and Southland farmer Eric Roy has received the Outstanding Contribution to New Zealand’s Primary Industries Award.
OPINION: Good times are coming back for the primary industries. From sentiment expressed at Fieldays to the latest rural confidence survey results, all indicate farmer confidence at a near-record high.
Fonterra Whareroa wrapped up a successful season with a record-breaking cheese production volume and several gongs at the co-op's annual Best Site Cup awards.
A new publication has been launched that offers a comprehensive and up-to-date resource on commercially available grazing pasture species in New Zealand.
The New Zealand International Business Forum (NZIBF) has announced Felicity Roxburgh will take over as its new executive director.
