Battle for milk
OPINION: Fonterra may be on the verge of selling its consumer business in New Zealand, but the co-operative is not keen on giving any ground to its competitors in the country.
The proposed new shareholder loyalty programme will go ahead as planned, but rebranding of the stores and milk tankers and other such changes to the ‘paint job’ are on hold until the payout recovers.
At the recent South Island field days the new Farm Source brand had replaced the RD1 nameplate, but compared to the bright orange and green livery of RD1, the new branding was almost invisible.
