Japan hungry for high value Fonterra dairy ingredients
Fonterra was part of a recent New Zealand business delegation to Japan, a market that is one of the co-operative's top export destinations for high-quality, innovative dairy ingredients.
Mirasaka is a quiet, nondescript country town surrounded by fields and consisting largely of low-rise houses, located a 90-minute car ride from Hiroshima station. One landmark makes the town stand out, even appearing on national television to gasps of surprise and applause. It’s a milk-carton-shaped and colored building resembling the ‘Mainichi Gyunyu’ (‘Daily Milk’) brand container; the red-white-and-blue building stands tall above nearby houses. It’s a milk store and home for a family who also deliver the dairy product in the neighborhood. It’s been 30 years.
